Goals/benefits Print E-mail
Graduates of the MCI Compact course in Brand Management

  • are conversant with the central principles and mechanisms of brand management;
  • have learnt how companies can be managed from the perspective of the brand;
  • have studied the interrelationships between corporate strategy and brand strategy;
  • understand the implications of the brand for the various corporate functions, e.g. HR, R&D, Buying, Sales;
  • are capable of communicating the strategic brand profile to customers and market partners;
  • are familiar with the processes for rooting the brand in the company.