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The continuing trend to globalization of the markets calls for a reorientation and re-evaluation of the human success factor. Changes have to be recognized more quickly and solutions implemented more effectively. In this context, the human being as the most valuable resource in every organization receives too little attention.

In order to respond to today’s continuous process of social and economic change and meet the demands of the new information society, the focus has to be shifted from short-term cost-optimization to long-term value-enhancement strategies with special attention paid to intangible fixed assets. Against this background it is particularly important to create an environment that makes it possible to invest in employees and to know how to embed innovative human resource management methods in a specific operating environment.