Entrepreneurship & Tourism Print E-mail
"Entrepreneurship & Tourism" is the title of the 4-semester master’s program at MCI Management Center Innsbruck. The program’s innovative focus lies in the combination of a professional approach to entrepreneurship with the market needs of the tourism and leisure industries.

Schumpeter’s at tempt to describe the entrepreneur as being the ‘creative destroyer’ (Schumpeter, 1942) could be looked at as being a prerequisite for innovation and advances in business. Therefore, the concept of ‘entrepreneurship’ comprises both the initiation and implementation of entrepreneurial projects as well as advancing and developing well established business sectors. Graduates of the master ’s program ‘Entrepreneurship & Tourism’ will therefore take on a variety of different roles to (further) develop the tourism service sector, either under taking the commitments of self employment or advancing and enhancing their business careers through acting as intrapreneurs.

The program has been designed around four areas of concentration: ‘Entrepreneurship & Leadership Skills’, ‘Family Business Management’, ‘Destination & Innovation’ and ‘International Tourism & Markets’. This guarantees a comprehensive but focused orientation as regards program content and ensures an emphasis on challenges entrepreneurs have to face in today’s rapidly changing marketplaces.